As Russia continues its unprovoked warfare with Ukraine, the West unleashed a barrage of sanctions that are unparalleled by anything we’ve seen in the past. Now, they must look for other ways to move around the sanctions. The situation has created a “crypto-sized hole” that the Russians can take advantage of.

More and more businesses are moving away from the traditional product economy to the ‘subscription economy’. Within the travel industry, this typically involves the consumer paying a monthly or annual fee to subscribe to receive access to a product, service or exclusive membership benefits, such as perks and discounts. Some companies integrate subscriptions to their mix of revenue streams, while others will go to market with subscriptions as its foundational offering.